Lead social media and influencer strategy across multiple brand channels including Black + Decker, Stanley Tools, Lenox, and Irwin, aligning content, creators, and community engagement to brand and business goals across priority platforms.

My Role: Social strategy, influencer management, content creation, performance optimization

Brands: Black + Decker, Stanley Tools, Lenox, Irwin

Platforms: Instagram, Facebook, TikTok, Threads, X, LinkedIn