Experience

Freelance Social Media Strategist

LRC Social | Oct 2025 – Present

Manage social media strategy, content creation, and community engagement for multiple brand clients across industries. Develop content calendars, shoot and edit short-form video, write platform-specific copy, and track performance across Instagram, TikTok, Facebook, and LinkedIn. Clients span food, lifestyle, CPG, and mission-driven brands.

Social Media & Influencer Manager

Stanley Black & Decker | Dec 2025 – Present

Lead social and influencer strategy for a Fortune 500 consumer brand, aligning content, creators, and community engagement to brand and business goals. Partner cross-functionally with brand, creative, and marketing teams to execute social-first campaigns and ongoing content programs. Track performance and audience insights to optimize strategy and platform growth.

Social & Community Strategy Lead (Contract)

24 Seven | Oct 2023 – Oct 2025

Led social media strategy and content creation for national consumer brands. Built Febreze's TikTok channel from the ground up, defining brand voice, content strategy, and publishing cadence. Led end-to-end influencer activations for high-visibility campaigns including Woodford Reserve's Kentucky Derby, managing creator selection, creative direction, and performance measurement. Tracked and reported on campaign performance, translating data into actionable recommendations.

Account Executive (Contract)

Flowers Communication Group (via 24 Seven) | Apr 2024 – Dec 2024

Supported integrated communications and content initiatives for a leading communications agency, coordinating across teams to deliver client-facing materials and campaign support.

Social Community Manager

Cannonball Agency | Apr 2022 – Oct 2023

Managed day-to-day social media and community engagement for multiple brand clients across varied verticals. Created and published content daily, developed content calendars, and identified cultural moments and trending conversations to keep brands relevant. Monitored sentiment and community engagement, delivered performance reporting, and collaborated with creative, paid media, and analytics teams to optimize campaign impact.

Social Media Coordinator (Contract)

Camp Rainbow Foundation (now Camp Braveways) | Aug 2020 – Aug 2023

Managed social media for a children's camp organization, capturing joyful, meaningful moments and turning them into engaging content that connected with parents and supporters. Developed content calendars, shot and edited video, and grew community engagement across platforms.

Social Media Specialist

Federal Reserve Bank of St. Louis | Jul 2021 – Apr 2022

Managed social media for a global financial institution, creating content that translated complex economic and financial topics into clear, engaging formats for diverse audiences including educators, students, and the general public. Operated within strict compliance and approval workflows. Produced real-time social coverage of institutional events and delivered performance reporting to inform ongoing strategy.

Event & Marketing Coordinator

Webster University | Feb 2014 – May 2020

Directed integrated marketing campaigns for 100+ campus activities programs and events annually, coordinating messaging across digital, social, email, print, and in-person channels. Supervised an 8-person team managing content production, vendor coordination, and budgets up to $150K. Built the university's campus activities social media presence from scratch, growing community engagement across platforms.

Education

Master of Business Administration (MBA) — Webster University

Bachelor of Arts, Media Communications — Webster University

Skills & Tools

Strategy: Social Media Strategy (Organic + Paid), Content Strategy, Community Management, Influencer & Creator Partnerships, Brand Voice Development, Integrated Campaign Marketing, Social Listening, Performance Analytics & Reporting

Content: Short-Form Video (Reels, TikTok, Shorts), Photography, Copywriting, Visual Storytelling, Content Calendars

Tools: Sprout Social, Hootsuite, Buffer, Planoly, Pally, Orca, Later, Meta Business Suite, Google Analytics, Canva, Adobe Creative Suite, Figma, CapCut, InShot

Platforms: Instagram, TikTok, Facebook, LinkedIn, YouTube, X, Threads, Pinterest, Discord

Project Management: Asana, Monday, Notion, Trello, Slack

Volunteer Experience

Executive Board Member — LoveU2Pieces

Young Friend Member — Starkloff Disability Institute