Social Media Case Studies
Social Media Copywriting & Content Creation:
STLMade
Led social media campaigns for clients, increasing brand reach and engagement by promoting dynamic content across platforms.
View my social copywriting HERE.
Creative Process & Strategy:
Write compelling copy for platforms like Facebook and Instagram that highlight the unique stories of St. Louis residents and businesses to build community pride.
Create visually compelling images of local spots, people, and businesses to use in social posts, showcasing the diverse culture and spirit of the St. Louis area.
Content Creation Examples:
Skills Used and Learned:
Social Media Strategy
Community Engagement
Copywriting
Graphic Design
Results:
Drove increased website traffic and community awareness by promoting feature stories about local businesses and leaders.
Project Description/Goals:
Increase STLMade’s reach by growing the brand’s social media following and driving engagement with locals and influencers.
Promote positive stories, events, and initiatives happening in the St. Louis region to foster a sense of community pride and awareness.
Paid Social Media
Content Creation
Account Management
Social Media & Community Management:
Lion’s Choice
Creative Process & Strategy:
Craft engaging copy for platforms like Instagram, Facebook, and X that blends brand voice with fun, relatable moments — from nostalgic childhood memories to new menu hype.
Capture and curate eye-catching visuals of food, fans, and behind-the-scenes moments to create a consistent, craveable feed that builds emotional connection and brand loyalty.
Customer engagement
Brand voice consistency,
Rapid response customer service,
Building online communities
Influencer Engagement
Behind The Scenes & Insta Stories
Fan Review
Skills Used and Learned:
Community management
Campaign development
Content creation
Customer engagement
Brand voice consistency
Drove significant social engagement by managing daily interactions across all social channels. Developed and executed social media campaigns that resonated with a loyal customer base, increasing brand visibility. Worked to create authentic, engaging content that reflected the brand's voice, while personally ensuring all customer comments and direct messages were addressed.
Project Description/Goals:
Strengthen Lion’s Choice’s social media presence by growing its following and building an active, loyal community of fans and food lovers.
Drive engagement by showcasing the brand’s personality, nostalgic appeal, and crave-worthy menu through relatable content, real-time interactions, and strategic campaigns.
Social Media Management & Design:
Camp Rainbow Foundation
Enhanced donor engagement and fundraising efforts by crafting targeted social media content that promoted events and mission-driven storytelling.
Creative Process & Strategy:
Develop warm, heart-centered content for platforms like Facebook and Instagram that reflects the joy, courage, and resilience of campers and the generosity of supporters.
Use a mix of candid photos, camper artwork, and volunteer stories to bring the camp experience to life online, helping followers feel connected to the cause and inspired to get involved.
Social & Design Work:
Mission-Drive Content
Donor Engagement
Nonprofit Storytelling
Skills Used and Learned:
Social Media Strategy
Copywriting
Graphic Design
Fundraising Promotion
Project Description/Goals:
Support Camp Rainbow’s mission by using social media to share meaningful moments from camp sessions, spotlight volunteers and donors, and highlight the impact the program has on children and families.
Increase awareness and community support through consistent storytelling, encouraging donations, volunteer signups, and year-round engagement.
Social Media Management & Photography:
City Academy
Creative Process & Strategy:
Offer a window into life at City Academy, from classroom highlights to community milestones, helping parents stay in the loop and partners see the impact.
Social Posts:
Skills Used and Learned:
Social Media Strategy
Photography
Newsletter Creation
Boosted community involvement and school visibility by sharing event highlights and student achievements across social media platforms.
Project Description/Goals:
Promote positive stories, events, and initiatives happening at City.
Social Media Management:
Allegro Senior Living
Promoted resident stories and company initiatives across multiple social channels, building strong online communities tailored to senior living audiences.
Creative Process & Strategy:
Write compelling copy for platforms like Facebook and Instagram that highlight the unique stories of St. Louis residents and businesses to build community pride.
Create visually compelling images of local spots, people, and businesses to use in social posts, showcasing the diverse culture and spirit of the St. Louis area.
Social & Design Work:
Skills Used and Learned:
Social Media Strategy
Copywriting
Graphic Design
Community Building
Project Description/Goals:
Enhance Allegro Senior Living’s digital presence by showcasing the vibrant community life across its locations, building trust with prospective residents and their families.
Support recruitment and brand recognition efforts through engaging, informative, and heartwarming content that reflects the company’s commitment to exceptional senior care.
Social Media Management, Copywriting, and Video Editing:
Dynamic Transit
Social Posts:
Skills Used and Learned:
Social Media Strategy
Community Engagement
Paid Social Media
Storytelling
Content Scheduling
Brand Storytelling
Drove brand visibility by managing social media content that highlighted driver stories, job opportunities, and company culture, leading to increased community engagement and job applications.